REF Stockholm — our Scandinavian hair crush 💕
REF Stockholm is a Swedish haircare brand that brings together nature, simplicity and pure quality.
Think: vegan, cruelty-free and packed with gentle, natural ingredients that make your hair instantly happy.
With a smart blend of botanical extracts and innovative haircare technology, REF delivers professional results — without complicated routines or fuss. Just beautiful, healthy hair… day after day.
REF is loved worldwide by hairdressers and hair lovers who choose conscious beauty: good for your hair, kind to people, animals and the planet. ✨
Ready to glow?
Discover all REF Stockholm products and start your own Hairstory!
Why choose Ref Stockholm?
REF chooses honest production, eco-minded decisions and high-quality formulas that last.
Good for your hair and better for the world.
REF never tests on animals.
The brand stands for beauty that feels good — kind, respectful and conscious.
REF works with carefully selected, natural ingredients that nourish, hydrate and strengthen the hair — without unnecessary additives.
All formulas are 100% vegan and plant-based.
No animal ingredients, just pure botanical power and professional results.
💫 Find your perfect hair match
INTENSE HYDRATE
A hydrating line that leaves hair soft, smooth and shiny — without weighing it down.
Recommended for:
- Dry and dull hair
- Curls that need extra nourishment
- All hair types looking for more softness
ULTIMATE REPAIR
A restoring line that makes damaged hair stronger, smoother and more resilient again.
Recommended for:
- Dry and dull hair
- Chemically treated hair
- All hair types in need of extra repair
ILLUMINATE COLOUR
A nourishing line that protects, strengthens, and enhances hair colour.
Recommended for:
- Coloured Hair
- All hair types that want to keep their colour looking beautiful for longer
WEIGHTLESS VOLUME
A lightweight volumising line that makes hair fuller, fresher, and more vibrant, without weighing it down.
Recommended for:
- Fine & thin hair
- Hair that could use extra volume and lightness
COOL SILVER
Neutralises warm tones for a cool, fresh blonde look
Recommended for:
- Natural blonde, white or bleached hair
- Perfect for neutralising a yellow or warm glow
HAIR & BODY SHAMPOO
An effortless 2-in-1 cleansing for hair and body. Gentle, fresh, and enriched with organic coconut oil and aloe vera — for a soft, cared-for finish from head to toe.
Recommended for:
Quick, daily routines
Sensitive skin & hair that needs gentleness
💗 Find your perfect styling match
HEAT PROTECTION
Protect your hair from styling damage with the Heat Protection Spray from REF Stockholm.
OCEAN MIST
Create effortless, beachy texture with the Ocean Mist from REF Stockholm.
HAIR SPRAY
Fix your style and give your hair extra shine with the REF Stockholm Hairspray.
WAX & POMADE
Shape, define and style your look with the waxes and pomades from REF Stockholm.
DRY SHAMPOO
Refresh your hair in seconds with the Dry Shampoo from REF Stockholm.
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HAIR MOUSSE
Create volume, texture and movement with the Hair Mousse from REF Stockholm.
HAIR GEL
Add shine, control and definition with the Hair Gel / Wax / Pomades from REF Stockholm.
ROOT CONCEALER
Conceal your roots in seconds with the Root Concealer Spray from REF Stockholm.
Quinoa proteins
All REF Stockholm products are enriched with quinoa proteins, the secret ingredient that makes your hair stronger, healthier, and shinier.
Quinoa protein is vegan and closely resembles our natural keratin, allowing it to easily adhere to the hair and do what it needs to do: repair, protect, and strengthen.
Strong hair = radiant hair. Thanks to quinoa proteins, your hair gets exactly the extra boost it needs to stay soft, supple, and shiny, day after day..
Biological ingredients
REF Stockholm works with carefully selected organic ingredients, each with its own superpower. Each range contains one specific organic extract that enhances the desired result and makes the hair visibly more beautiful..
All biological ingredients come from certified farms, so you can be assured of pure quality and a sustainable origin.
Colour Preserve System
REF Stockholm uses a natural colour preservation system to keep your hair colour radiant for longer. Each formula contains a natural UV filter derived from sunflower oil — one of the most powerful UV protectors found in nature. Sunflowers turn towards the sun and have therefore developed an exceptionally strong, natural protection mechanism. In combination with a high-quality polymer, this provides a gentle yet effective shield against UV radiation, helping your colour to fade less quickly and keeping your hair fresh for longer..
Result: your colour stays beautiful, shiny and vibrant for longer — even in the sun
